Friday, November 15, 2019
The effect of osmosis in potato cells with different concentrations of
The effect of osmosis in potato cells with different concentrations of sucrose solution Aim: To test the effect of different concentrations of sucrose solution to osmosis in a potato cells by putting potato pieces in test tubes of water containing different concentrations of sucrose solution. Scientific Theory: Osmosis is defined as the movement of water molecules across a partially permeable membrane from a region of high water concentration to a region of low water concentration. In a high concentration of water the amount of solute (e.g. sugar) is low. This could be called a weak or dilute solution. In a low concentration of water the amount of solute (e.g. sucrose) is high. This could be called a strong or concentrated solution. When two such solutions are divided by a partially permeable membrane the water will move from the area of high concentration to the area of low concentration, until both sides are equal (have reached equilibrium). Knowing that osmosis will occur across a partially permeable membrane whenever there is a difference between the water concentrations on the two sides of the membrane, and knowing that when this happens to cells they will either become turgid if water flows into them, or flaccid if water flows out of them, and thus change their volume, we want to test the hypothesis that: If the concentration of a solution into which a cylinder of potato is placed is greater than a certain level the cylinder will contract, and if the concentration is less than that level it will expand. The cell membrane in cells is partially permeable and the vacuole contains a sugar/salt solution. So when a cell is placed in distilled water (high water concentration) water will move across the partially permeable membrane into the cell (lower water concentration) by osmosis, making the cell swell. This cell is now referred to as turgid. If done with potato cells the cells would increase in volume and mass because of the extra water. If these potato cells were placed in a solution with a low water concentration, then the opposite would happen. Water would move out of the cell into the solution. In extreme cases the cell membrane breaks away from the cell wall and the cell is referred to as flaccid. The potato cells will have decreased in volume and mass. The greater the concentration of water in the so... ... for example, with a carrot or an apple to see if osmosis affects them in the same way as it does potato. I would also widen the range of sugar concentrations to include 1.1M 2M. Moreover, I would like to see if and when the cells reach a maximum and minimum weight. Temperature could also be changed, for example the samples could be placed in different test tubes at different temperatures to see if temperature played its part in the osmosis of potatoes. 5 sets of 3 potatoes could be placed in test tubes at 10oC, 20oC, 30oC, 50oC and 60oC. Then leave them for 24 hours making sure all the variables in the first experiment still apply however just using one molar solution. Then after 24 hours re-weigh the samples and record the result. I would expect that at high temperatures the potato samples would gain the most weight. This is because at high temperatures the water molecules would move faster and therefore equal the concentration faster. A preliminary experiment could be set up beforehand to find out how long the experiment should be kept going because if the concentration of the potatoes equalises then the weight of the potatoes will be almost exactly the same.
Tuesday, November 12, 2019
Bank of America Marketing Plan Essay
Abstract Bank of America is a financial institution, serving individual consumers, small and middle market businesses, corporations and Governments with a range of banking, investing, asset management and other financial and risk management products and services. I choose Bank of America for many reasons: it is brand name and good financial position largest bank in the America market and stable and growing sector in US. Through its banking and various nonbanking subsidiaries throughout the United States and in international markets, the Company provides a range of banking and nonbanking financial services and products through five business segments: Consumer & Business Banking, Consumer Real Estate Services, Global Banking, Global Markets and Global Wealth & Investment Management. Bank Of America Marketing Plan Current Situation Bank of America is a financial institution, serving individual consumers, small and middle market businesses, corporations and Governments with a range of banking, investing, asset management and other financial and risk management products and services. Through its banking and various nonbanking subsidiaries throughout the United States and in international markets, the Company provides a range of banking and nonbanking financial services and products through five business segments: Consumer & Business Banking, Consumer Real Estate Services, Global Banking, Global Markets and Global Wealth & Investment Management. In October 2013, Bank of America Corporation announced the completion of the merger of its Merrill Lynch & Co., Inc. subsidiary into Bank of America Corporation. Competitors Some of Bank of America competitors are Wells Fargo, HSBC, JPMorgan, and Citigroup. Market Objectives Meredith Verdone, is Bank of Americaââ¬â¢s head of brand marketing. In an interview she said that the bank is trying to have more ââ¬Å"humilityâ⬠approach for a change. Bank of America focus is on customer needs. Bank of America has a new campaign; ââ¬Å"life is better when we are connected.â⬠Message of bank of America is to be in the background and help people in their day-to-day lives. Product Strategy Bank of America offers products and services to consumers and businesses. It offers checking, Savings, credit cards, loans, mortgages and investing options. Bank of America has competitive price based on the product and services they offer to their clients. Place Bank of America serves its cliental worldwide. It is based locally and internationally. Promotion Strategy The launch of the consumer campaign gave Bank of Americaââ¬â¢s retail branches, outfitting them with iPads and ATMs with videoconferencing capabilitiesââ¬â as well as improvements to the bankââ¬â¢s website and mobile offerings. Bank of America claims that they see 50,000 downloads a week of its mobile app. Action Programs Bank of America uses more human advertising and approach to its client. It wants to be involved with clientââ¬â¢s day-to-day activities. They frequently advertise on television using real situations with the logo ââ¬Å" life is better when we are connected.â⬠Budget Bank of Americaââ¬â¢s annual marketing budget is $2billion. Measurements Salaries The average salary for measurements & reporting analyst bank of America jobs is $42,000. Average measurements & reporting analyst bank of America salaries can vary greatly due to company, location, industry, experience and benefits. WOT Analysis SWOT Analysis Strengths Weaknesses Strong brand name and good financial position Largest bank in the America market Stable and growing banking sector in US Excellent Service and product innovation Over 285,000 employee across the world Serves clients more than 150 countries ATM Convenience Weak asset position Consumer credit controversies Bad Mortgages Criticized by its customers for raising interest rates High staff turnover Weak wholesale banking Opportunities Threats Expansion in other countries Diversifying portfolios for customers Growing credit card value for the consumers Further consolidation in the banking industry Changing government regulations and financial crisis like recessions Competition from other banks Restrictions in capital market The Mission Statement of Bank of America: ââ¬Å"Our mission is to offer lending and investment products that Serve low-and moderate-income individuals and families Improve underserved low- and moderate-income communities Create sustainable practices for the long haulââ¬
Sunday, November 10, 2019
Marriage in a Manââ¬â¢s World
Marie de Franceââ¬â¢s epic poem ââ¬Å"Lanvalâ⬠is an outstanding work of satire that pokes fun at the societal norms of the authorââ¬â¢s time, including government and the institution of marriage.à Though she never directly states it, de France paints marriage at the court level as a farce, a facade, and an arrangement of convenience rather than passion, love, or commitment. Marie de France wastes no time in laying the groundwork for the subtext of this poem.à Within the first few stanzas, as she paints a picture of the great and noble King Arthur, she manages to slide in a reference to King Arthur providing his Round Table members with wives as ââ¬Å"gifts.â⬠à She mentions these gifts in the same breath as ââ¬Å"lands,â⬠which suggests the King views women as property and the institution of marriage as a kind of purchase agreement.à The art here is in the subtlety with which de France inserts this subversive idea into what seems like a simple description of a manââ¬â¢s virtues. The author reinforces her statement on marriage ââ¬â specifically the sexist nature of marriage and relationships at the time ââ¬â with the introduction of the mysterious, wealthy and beautiful maiden.à The maiden acts as a caricature of a male fantasy, approaching him out of nowhere with the offer of free love and devotion.à Only her physical and financial features are praised, and when Lanval agrees to her terms, she immediately allows him to sleep with her.à Lanval has found himself in the perfect situation ââ¬â sex and wealth from a beautiful woman, and all he has to do is not acknowledge their relationship. It is not long before Lanvalââ¬â¢s loyalty is put to the test and de France puts another nail in the coffin of marriage.à King Arthurââ¬â¢s wife, the Queen, apparently unconcerned with the fact that that she is married, offers herself to Lanval.à The author treats this as though a Queen coming on to a knight was common practice, even expected.à When Lanval denies her wish, the Queen is incensed; one gets the idea that she is no stranger to such an arrangement and not used to being turned down.à When Lanval professes his love for his fantasy maiden, he does so to disprove the Queenââ¬â¢s suggestion that he is homosexual. As one would expect, King Arthur is extremely angry when he finds out what has happened between Lanval and the Queen, though the version he hears is not the whole truth.à Arthur vows to bring the knight to justice in court, which is heavily swayed in the Kingââ¬â¢s favor.à However, when he brings the charges against Lanval he fails to mention that Lanval attempted to sleep with his wife.à Instead, he focuses on Lanvalââ¬â¢s statement that his loverââ¬â¢s maidens were fairer than the Queen.à As it seems logical that King Arthur would be far more upset with the idea of Lanval sleeping with his wife than speaking these words, readers get the idea that perhaps King Arthur does not believe the Queenââ¬â¢s accusations.à Perhaps he knows and ignores the Queenââ¬â¢s unfaithful ways, and perhaps he is guilty of the same behavior. After a series of ridiculous happenings in which the male members of the court are nearly put into trances by a series of half naked maidens on horseback, Lanvalââ¬â¢s beautiful maiden comes to his aid.à Upon witnessing her beauty, all side with Lanval immediately, King Arthur included.à By pardoning this man who has supposedly wronged the Queen, King Arthur gives insight into his priorities.à Since the mystery maiden is far more physically attractive and wealthy than the Queen had ever been, there was no way Lanval could have made such an advance on the Queen.à And even if he said the things he said, he spoke the truth.à In this comical twist by de France, the King is more than willing to put aside his honor and the honor of his wife for an attractive stranger. Marie de France makes her final comment on the male-female, love-marriage tradition with the image of Lanval leaping onto the back of the maidenââ¬â¢s horse and riding into the distance.à Clearly, de France is turning the typical boy-rescues-girl scenario upside down, and perhaps is suggesting that things in her time are out of hand and need some strong women to turn things around.
Friday, November 8, 2019
Mid summer essays
Mid summer essays In Shakespeare's "A Midsummer Night's Dream" the mortal teenage characters fall in love foolishly, and the character Bottom states, "O what fools these mortals be". They are foolish because they act like children. Although Lysander, Hermia, Demetrius, and Helena appear grown-up, when they are in love they act foolishly. The four teenage Demetrius is a fool because he is unaware that his love changes through out the play. At the start of the play Demetrius does not love Helena. (II ii,line 188) Demetrius says, "I love thee not, therefore pursue me not." (II ii,line 194) "Hence, get thee gone, and follow me no more." In III ii, Demetrius after being juiced begins to love Helena. (III ii,line 169-173) Demetrius says, "Lysander, keep thy Hermia; I will none. If e'er I loved her, all that love is gone. My heart to her but as guest- wise sojourned, And now to Helen is it home returned, There to remain." This proves he is a fool, because he is not aware of his changing love for Helena. Helena is a fool because Demetrius does not love her but she still persists in chasing him. Demetrius shows no love for Helena. (II i,line 227-228) Demetrius says, "I'll run from thee, and hide me in the brakes, And leave thee to the mercy of wild beasts." (II i,line 199-201) "Do I entice you? Do I speak you fair? Or rather do I not in plainest truth Tell you I do not, nor I cannot love you?" Demetrius clearly illustrates to Helena that he has no interest, but Helena persists. (II i,line 202-204) Helena says, "And even for that do I love you the more. I am your spaniel; and, Demetrius, The more you beat me, I will fawn on you." (II i,line 220-222) "Your virtue is my privilege. For that It is not night when I do see your face, Therefore I think I am not in the night;" This proves that Helena is a ...
Tuesday, November 5, 2019
ACT Score Decrease How Much Can It Drop and Why
ACT Score Decrease How Much Can It Drop and Why SAT / ACT Prep Online Guides and Tips How much can an ACT score drop by? How likely is it your ACT score will decrease if you retake the test? Or are you wondering why your ACT score went down on a recent retake? Find out how likely an ACT decrease is, how big that ACT score decrease could be, and how to make sure your score goes up, not down! Read on if you have a retake in store. How Likely Is an ACT Score Decrease? The ACT has provided some data about how likely score decreases are when you retake the test. Of the students who took the ACT more than once: 57% increased their Composite score 21% had no change in their Composite score 22% decreased their Composite score Stats via the ACT Student website. So the odds are your ACT score will go up, but that is far from a guarantee. In fact, the odds are roughly 55/45 between your score going up or your score staying the same or decreasing. So if you retake the ACT, itââ¬â¢s almost as likely your score will stay the same or decrease rather than increase. This means you absolutely canââ¬â¢t slack when studying for a retake! Reasons for an ACT Composite Score Decrease The reasons your ACT score could decrease will depend on how much it decreases by. There is, after all, a big difference between going from a 28 to a 27 than a 28 to a 23. We'll discuss the reasons behind different ACT score drops. Statistically Likely Drops (Up to 3 Composite Points Down) A small step down for your score, a giant step down for your ego. Although youââ¬â¢re probably eager to discover the reason your score went down on your retake, it may be that you got lucky the first time you took the ACT. Maybe the first test went especially well for you ââ¬â you did better with timing than normal, picked up extra points with guesses, had a great test center, and felt pretty comfortable with all of the reading passages and questions. Your first ACT score might have actually been a bit higher than you actually should have scored, so the second test is just a correction of your first score. However, it's also quite possible to run into worse luck on your retake. Even slight score changes could cause your overall composite score to decrease. For example, even if you did slightly better on two sections of the ACT, if you ran into bad luck and struggled with the two other sections, your composite could decrease. As an example, check out the following two hypothetical ACT scores. Even though this student improved their English and Science scores, bigger drops in Reading and Math caused their overall composite score to decrease. Test 1: 26 English, 27 Math, 29 Reading, 27 Science (Composite: 27) Test 2: 27 English, 24 Math, 25 Reading, 28 Science (Composite: 26) Itââ¬â¢s not unheard of at all to see drops like 27 to 24 Math or 29 to 25 Reading. By losing just 4 or 5 raw points on each section, you could see a decrease like that. And you could easily lose that many raw points if you lose track of timing, or run into a tough Reading passage you donââ¬â¢t gel with, or Math questions you find more challenging. In short, even small changes in luck could have a big effect on your score. Also, did you study enough? The less you study for your retake, the more susceptible youââ¬â¢ll be to bad luck, struggling with timing, or having a hard time with test questions. It may be you studied a bunch before you took the ACT for the first time, but underestimated the time you would need to spend for the retake, so your score decreased. And how did you study? Were you timing yourself carefully? Analyzing your mistakes? Focusing on weak spots? If you just lazily reviewed some concepts you missed the first time or went through practice sections without recreating test conditions, your studying might not have been effective enough to raise your score. Finally, think about outside factors: Was your test center significantly worse the second time around? Were there unclear instructions from the proctor? Was your test center too hot or cold? (Read more about bad test centers and what to do about them here). Or were you sick or otherwise unfocused on your retake day? (Remember to also consider the reverse: were conditions especially good on your first ACT date and just average on your second one?) Any one of these factors or a combination of them could easily be enough to cause a composite score to decrease by 1 to 3 points. Large Score Drops (More than 3, Less than 5 Composite Points) You dropped the ball. If your ACT composite falls by this much, you likely have a more serious issue that you need to identify. Maybe youââ¬â¢re using a new strategy that just isnââ¬â¢t working for you ââ¬â like trying to read through the reading and science passages first before reading the questions or plugging in the answers instead of solving with algebra on the math section. If a strategy is causing you to lose more than 5 raw points on a section, that could bring down your score enough to make your composite fall by 3 to 5 points. It's possible you didn't study at all (or only studied a little) before your ACT retake, thinking you could wing it. This would leave you wide open to struggling with timing, unexpectedly tough questions, or other bad luck on test day. Or maybe you were particularly sick or unfocused on your second test day, or your test center had serious problems. Regardless, you need to figure out what went wrong before attempting another retake! Very Large Drops (More than 5 Composite Points) A very serious issue is occurring if your score drops by this much. Maybe something was egregiously wrong with your test center, you filled in answers one line off for a whole section, or you were particularly sick or unfocused. Okay, so a 7-point ACT score drop probably isn't quite as dramatic as the Hindenburg disaster, but it may feel that way to you! First of all, examine your composite and section scores to see where the drops were. This will help you figure out where the problem occurred. Compare these two hypothetical students to see what we mean: Student A Test 1: English 29, Math 26, Reading 32, Science 30 (Composite: 29) Test 2: English 25, Math 18, Reading 26, Science 24 (Composite: 23) This student experienced big point drops in every section, leading to a much lower final composite score. Due to the drops in all sections, something must have happened with overall test strategy, for instance struggling with pacing or using a bad guessing strategy. It's also possible the test center was particularly bad, or the student was feeling quick sick. In short, the student needs to figure out what it was that caused their overall performance to suffer so much. Student B Test 1: English 29, Math 30, Reading 31, Science 30 (Composite: 30) Test 2: English 28, Math 15, Reading 29, Science 28 (Composite: 25) This student had a super large drop on one section (Math 30 to Math 15) and smaller, statistically likely drops on other sections. This means that, obviously, something went way wrong on math ââ¬â maybe on this section the student started bubbling their answers one line off, resulting in a slew of wrong answers. Itââ¬â¢s also possible that maybe the student implemented a new strategy on Math that turned out to be disastrous. But in this case, since the other sections werenââ¬â¢t affected, itââ¬â¢s less likely the problem was due to the test center, a bad overall test-taking strategy, or illness. This student needs to figure out what went wrong in Math. Finally, if you experience a 5-point composite drop or larger, you should consider the possibility your test was mis-scored. If you can't figure out any other logical reason your score would have dropped by so much, you might consider ACTââ¬â¢s hand-scoring service to find out for sure. How to Prevent a Score Decrease Given that your ACT composite score could easily decrease or remain the same if you retake the test, how can you make sure your score goes up? Follow our advice to make sure you don't waste your ACT retake. 1. Focus on Your Weak Points When studying for your retake, spend plenty of time studying for the section (or sections) you got the lowest scores on the first time. You want to make sure you get the points you missed the first time around. For example, if your Math score was a 24 and all your other sections were between 28 and 30, you would definitely want to make sure to improve your Math score to improve your overall composite. If you can make sure you earn points you missed on your first test, youââ¬â¢re reducing the chances of a score decrease. Not sure where to start? Here are some resources to help tackle a weak subject area or two. English The Best Prep Books for ACT English The Top 9 ACT English Strategies You Should Use More guides from grammar rules to diction errors Math How to Stop Running Out of Time on ACT Math Plugging in Answers: A Crucial Strategy More guides on everything from fractions to statistics Reading The Best Way to Practice ACT Reading Questions The Four Types of ACT Reading Passages You Should Know How to Stop Running Out of Time on ACT Reading More fine-grained guides from comparison passages to author intent Science A Complete Guide to ACT Science 9 Reasons You're Missing ACT Science Questions ACT Science Strategies You Should Be Using 2. Donââ¬â¢t Neglect Your Strong Areas Even if you fix your weak spots, itââ¬â¢s not unlikely that your highest section could go down if you don't study for it. In other words, think of this as preserving the points you earned on your first round of the ACT. Even if you manage to raise the score on your weakest section, if your other section scores decrease ââ¬â by even just a point or two! ââ¬â your composite could decrease or stay the same. Check out the hypothetical ACT scores below to see what we mean: Test 1: English 28, Math 24, Reading 30, Science 29 (Composite: 28) Test 2: English 27, Math 27, Reading 28, Science 27 (Composite: 27) Even though this student brought up Math, their lowest section, from 24 to 27, the slight score decreases on other sections caused their composite score to fall. This means you need to be practicing for the entire test, even your strong sections, to guarantee a composite score increase. Being prepared for the test as a whole is the best way to shield yourself from ACT composite decreases. So how can you prepare for the ACT as a whole? Use complete practice tests, time yourself strictly, and understand how the test is scored. Also look into getting a strong overall ACT prep book to help you study. 3. Practice, Practice, Practice Even though you've taken the ACT once before, that doesn't mean you don't have to practice much before your retake. In fact, you may want to consider practicing even more than you did before your first ACT! The more consistent you can be, the better. Practice will reduce the score variation caused by harder/easier test questions or good/bad luck on test day. Think of it this way: any challenge you encounter in practice is one you will be prepared for on test day. Whether thatââ¬â¢s an extra-hard math question, a tricky reading passage, or personal fatigue, learning how to deal with challenges in practice can help you achieve your target score on test day. Use strict timing whenever you study, and aim to consistently hit your target score on each section. Also, be ruthless about analyzing your mistakes ââ¬â donââ¬â¢t just note your wrong answers, figure out why you got them wrong and how to make sure you wonââ¬â¢t ever make the same mistake again. (Read more about how you should be analyzing your mistakes.) 4. Logistics In addition to adopting a smart study plan, you also want to make sure outside factors donââ¬â¢t mess with your ACT retake score. Make sure youââ¬â¢re using the best test center for you. Also, be sure that youââ¬â¢re getting enough sleep and following the guidelines to be ready the morning of the test. Finally, give yourself enough time before a retake ââ¬â if you rush to retake the ACT on the next possible test date, you might not give yourself enough time to practice and improve. Make sure you give yourself enough time to study and prepare for your ACT retake! Whatââ¬â¢s Next? Check out ACT tips from our resident 36 full-scorer. If you can incorporate all these tips, the odds of your score decreasing will go WAY down! Learn more about how the ACT is scored to know how many questions you need to get correct for a score increase. Also read about ACT timing so you can be efficient about your time per question. Need motivation to study for your ACT retake? Discover scholarships you can earn for high ACT scores. Want to improve your ACT score by 4 points?We have the industry's leading ACT prep program. Built by Harvard grads and ACT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today:
Sunday, November 3, 2019
Cahokia and Moundville Essay Example | Topics and Well Written Essays - 750 words
Cahokia and Moundville - Essay Example The early human interaction is very minimal to most people today, yet many experts and historians suggest that there was no outside contact with the Natchez until around the spring of 1682 when an expedition descended the famous Mississippi River where shortly after the Natchez Indians met with a Frenchman, La Salle. Even though these strange outsiders were weary of these white faces, they still allowed them to pass on their territory under conditions they had worked out with in some of the first meetings with La Salle and his militants, and it was not too long after that that the white men had built and found Fort Rosalie in 1716 which was the center of the society. As the French and the military and other civilian population continue to grow so did the infrequent to often unsettled issues between the Indians and the French which lead to some unfortunate battles in the end. Yet, it was not until the tribe ended up in the middle of the melee among England and France as they pushed to control American lands which made the Natchez show their true hate for the French and knew what they were up to and wanted to fight for what was rightfully theirs. After four years of hostility the Natchez worried daily about their fate in their vast lands of goods, fields of crops, waters, plenty of harvesting, hunting, lumber, cooking, families, and a normal peaceful camp life along with other closely related Indians within some of the same parts of the lower part of Mississippi. By this time, English soldiers had most of the Natchez natives convinced that the French were out to take what was theirs and they began looking at the French as their enemy. After nine years in the late fall 0f November 1729, was the first time this tribe went against the Frenchââ¬â¢s wishes and war broke out immediately and within no time so many unprepared, unarmed, unequipped, and outnumber Natchez were dead, and what ancestors were left of the tribe ended up migrating to a different land to start rebuilding with what little resources and family that was left from the ancestors. As a result of such loss, the Natchez exiles decided to unite with other local tribes to build the native power to save their homes with Indian tribes like the Cherokee and the Chickasaw Creek Indians. Archeological aspects are recognized of the Natchez who were the last Indians were the last tribe of Mississippi, and began to decline increasingly in number when the war with the French nearly did them in to be lost forever. However, the tribe stretched as far as parts of Louisiana all the way through Mississippi on in to Alabama, up to Oklahoma, on to North and South Carolina and up in to some parts of Tennessee. Yet, there are very few native Natchez ancestors that still live around the southeastern part of the United States who became known for several reasons including they were the biggest and by far the sturdiest tribe of Indians of lower Mississippi, who knew how to live off the land extremely well because they grew a multitude of vegetation which included the essentials to most native Americans including: corn, beans, cabbage, sage, onion, flour, oats, squash, and other wild plants for medicine men. This culture were plentiful hunters as they were farmers mostly living off of stream and
Friday, November 1, 2019
To what extent is there a gap between sociological and cultural Essay
To what extent is there a gap between sociological and cultural studies of youth can these ever be bridged - Essay Example The United Nations (UNESCO) officiallyââ¬Ëâ⬠¦ defines youth as people between the ages of 15 and 24 years inclusiveââ¬â¢ (op. cit.). The popular view of youth as the period of rebelliousness is contrasted with childhood as one of acceptance of adult norms, and adulthood as the period of consolidation and conservatism. In Western societies it has been observed that increasingly, the years of childhood appear to shrink while the period of youth gets extended as the adoption of an adult identity becomes ever more delayed. Today young children are exposed to adult concerns through mass media and lose their childhood innocence much earlier than in previous epochs ââ¬ËThere was now a sense that the end of childhood is happening quicker, and that the period of youth goes on longerââ¬Ë(Report of the Workshop on Global Youth Media Culture -2004). The World Bank has concluded that on the whole, todayââ¬â¢s youth (in industrially developed countries) as compared to their parents at a similar age, are: ââ¬Ëâ⬠¦more likely â⬠¦to be unemployed, ââ¬Ëâ⬠¦ more likely than their parents to be living at home, â⬠¦more likely â⬠¦to be in full time education or training, â⬠¦ less likely to be marriedââ¬â¢, andâ⬠¦Ã¢â¬â¢less likely to have (had) their first childââ¬â¢ (h ttp://www.worldbank.org/devoutreach/spring02/article.asp.id=156). Human beings unlike other species in the animal kingdom do not merely live out their biological lifespan in a state of nature. Over millennia, they have built up civilizations with distinct cultures. Culture is all that which is transmitted from generation to generation in terms of language, norms, customs, practices, values and behaviours, which are essential to establish oneââ¬Ës place in society as a contributing member. With scientific and technological advances in the West, resulting in the dominance of powerful multinational purveyors of popular culture such as
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